PRM's Instant Implementation Certification Program

Knowing What to DO is NOT Enough!

You’re a smart person. You’re running a successful business. You likely already know what to do. But knowing what to do isn’t enough.

What you really need is implementation. A series of quick wins that propel you and your business forward.

That’s why I’ve developed Instant Implementation - a 6-week certification program designed to get you from marketing knowledge to marketing implementation, instantly.

The Promise: With my 6-week Instant Implementation program, you will get all the tools, resources, and information you need to instantly implement a comprehensive digital marketing strategy for your business.

After a decade of working with small businesses, doing the long and slow work of building sustainable marketing plans, I’ve discovered a set of systems that can transform your business and be implemented in an INSTANT.

Instant Implementation comes with tools, information, and processes that take those instant actions and turn them into sustainable business marketing.

For years, I’ve been claiming that digital marketing does NOT have any overnight successes…and that’s still true.

But times have changed. With the introduction of AI, developing a sustainable content marketing strategy doesn’t have to take weeks or months - it can happen in minutes.

Now - if you know what to do and how - you can design and implement a full digital marketing strategy in a few hours over the course of a few weeks.

Instant Implementation gives you all the social media posts, emails, articles/blog posts, and advertisements you’ll need for a comprehensive strategic marketing plan - and not just to design it - but to DO it all in less than 6 weeks.

In less than 6 weeks, you’ll have a custom-designed comprehensive digital marketing strategy to help you connect better with your current audiences and engage with new audiences authentically.

Your Investment: This 6-week program costs $995 per enrolled participant from your business. This is divided into 2 monthly payments of $497.50 per person. TechCred allows you to submit up to $20k in reimbursements, so feel free to enroll as many people in your business as you'd like, as long as you're certain they will complete the program. (All enrolled participants up to 5 people are refundable via TechCred Ohio - and PRM if your certificates is denied.)

Upon completion of the program and payment-in-full, you will receive a paid invoice for each of your enrolled participants as well as certificates of completion for each enrolled participant.

Instant Implementation is a high-results program. Historically, this program has had 100% certification rates for our Implementation certificate and 100% overall program completion rates.

FAQs

• What can I expect at the end of 6 weeks? 3 months of social captions, images & videos. Email sequences for transactions and pre-purchase nurturing. SEO-driven website content. And a lot more.
• I know someone who needs this, but they aren’t in Ohio - can they join? Yes, but they will not have access to the money-back guarantee.
• Is this a training program with weekly sessions I need to attend? No, this program is self-directed. You can go as fast or as slow as you want. But, you'll probably want to stay on schedule so that you can take advantage of the 1:1 and group coaching sessions that are included.
• Is this program really right for a “service” business? Is this program really right for a “product” business? Sure, all of the work we're going to do is completely tailored to your business and your audience. Whether you're product-based or service-based - B2B or B2C - you'll be able to craft and implement a strategy that works for your business.
• Can I pay your team to do all this stuff for my business, so I don’t need to think about it at all? Nope - I don't do client work (at all, period, for anyone). Please don't ask, I'm horrible at saying no and holding to my boundaries.
• Does this work if I’ve never sent an email or don’t currently have an email list? Does this work if I don’t have any social media yet - like none, at all? Absolutely! I'm excited to get your social media and email marketing game launched. Included in this program is implementation from lead generation all the way through nurturing and closing via emails - as well as social posts to support
• How can you afford to guarantee our money back? I have had 100% success in having my students get reimbursed via TechCred Ohio. I believe in the program and what it is meant to be doing and I've designed this program to serve you AND serve the purpose of TechCred. You will indeed walk away from this program with an entire new set of technology skills and abilities - as well as a comprehensive digital marketing strategy implemented for your business.

Here is what you will experience in the Instant Implementation Program:

Instant Implementation is a self-guided on-demand program similar to Financial Peace University (Dave Ramsey’s Baby Steps).

There are 6 systems in the Instant Implementation program, and they are designed to take less than 3 hours to complete per week. If you want to set aside time to sprint through the systems, you can complete the entire program in approximately 3 days.

The purpose of this program is to increase the capacity of your business to do marketing and do business without needing to hire a team of new employees.

System 1: Designing Your Social Media Homebase

In week 1, you’ll design the first layer of your social media content plan. This content will be your “evergreen” content - to keep your social media active and engaging while you plan out deeper and more meaningful content.

You’ll also establish a baseline for all of your business digital marketing assets and activities.

System 2: Crafting a Compelling Website

In week 2, you’ll work on crafting the first layer of your website content plan. We’ll ensure every page on your website has a “job to be done” and craft a plan for those web pages to start doing those jobs.

We’ll also identify your core website goals and develop a system for sustainable website transformation

System 3: Developing a Discovery Strategy

In week 3, we’ll develop a plan to get your business discovered. This week we’ll work across several platforms to optimize your presence and be sure you’re getting found for precisely what you want to be found for

You’ll also develop and implement a lead generation strategy

System 4: Converting Fans into Customers

In week 4, you’ll circle back around to your social media and start crafting content that is designed to move your fans to action. We will design email campaigns that nurture those activated fans and help them feel excited about choosing your business.

You’ll also design a plan for advertising your business via inexpensive social media ads.

System 5: Discovering Influencers & Advocates

In week 5, we’ll add the final layer of social media content - advocacy/influencer content. You’ll determine which type of campaigns you’d like to run and we’ll create and launch that program.

You’ll also design and implement the program to track these advocates and influencers once they start engaging with your business.

Systems 6: Amplifying & Maximizing Implementation

In week 6, we’ll set up a system to track all of the systems of Instant Implementation. You might be tempted to skip this week - but it’s also the week where we’ll set up a system of amplifiers and maximizers to take your social media, email and website content to the next level.

You’ll also complete an Instant Implementation review session to answer all of your questions and help you wrap a bow on all the implementations you’ve completed for Q2 ‘23.

So - you might have read that and thought there’s ZERO way you can do all of that yourself - with the information you know now.

Well - that’s where I come in. I will dive right into sharing ALL of the secrets I have used for a decade that have saved me time and money on client work - and all the new tools threatening to put marketers like me out of business.

Who is eligible for Instant Implementation Spring Cohort?

• Small businesses who have qualified for TechCred Ohio
• Businesses who need to kickstart their social media
• Businesses who need email marketing but don’t know where to start
• Businesses who don’t have a dedicated marketing team
• Businesses who have at least 1 person who is interested in seeing a transformation in how the business does marketing
• Business owners who are ready for a BIG change

The biggest pain we face as small business owners is a lack of expertise and a battle against time.

We know that digital marketing is more than just posting to social media, but we don’t have the expertise to do all the other stuff that’s required. We also know that the path forward with social media, email marketing, and SEO requires time and that every single day we’re not posting or sending emails or updating our website is costing us literal dollars!

We know those things, but it doesn’t mean that we can snap our fingers and start.

But what if you could snap your fingers and start?

What if there were a few simple actions your team could take right now that would catapult your marketing efforts forward?

That’s what I’ve designed Instant Implementation to do.

It’s designed just like Dave Ramsey’s “Baby Steps” to be a set of extremely simple actions that only take minutes but have a compounding impact on your marketing.

I can hear you saying, “but Lindsay, for years you’ve been saying that there are NO quick fixes in marketing, and now you’re selling a quick fix program”

The truth is that I was wrong.

I wasn’t wrong about overnight success - there’s literally no such thing (and anyone trying to sell you that is lying). But I was wrong about the quick fixes thing.

What I was concerned about was sustainability.

In the past, none of the marketing activities that were “quick & dirty” were sustainable and ethical. But fortunately for us, technology has made quite a few leaps in the past 18 months, and lots of things that used to take forever and/or cost a fortune now take minutes and cost little to nothing to do.

And…AND I will show you how to apply these new technologies in ways that aren’t unethical or unsustainable.

We’re at a tipping point with digital marketing. Some of the most cumbersome and expensive tasks have recently become simple and free.

But - doing them well and sustainably is still a challenge.

Instant Implementation was created to show you and your team how to leverage new technologies to create the digital marketing that is going to transform your business over the next 18 months - and you’ll be able to do all of that work in a few hours instead of days, weeks and months.